CIR Case Study - Rudra Innovative Software Pvt Ltd

Modernising the CIR website by introducing a fresh, powerful and flexible user experience

CIR has been providing market analysis to the optical networking business since 1985; back in the days when optics was first being deployed in the long haul and optical Ethernet was for pushing Ethernet a few hundred more feet. CIR also offers services to the financial community, addressing the needs of analysts, money managers and venture investors who seek the level of enlightened analysis for which CIR is recognized.

What was the
brief?

They were looking to revamp their website making it more accessible, interesting and interactive. They required to build a better experience for their viewers and in turn, create more queries and sales. They had an informative website, but it was lacking the essential features to do well like:

Information Architecture was not proper
Website is not mobile friendly
Payment Gateway Integration Required Proper Installation
No facility to backend content management system (CMS)
Overall lack of user experience

Our Endeavor

Create Information Architecture so that users can easily find information.
WordPress CMS used to manage back-end content.
Custom WordPress theme design and Development.
Responsive design using Bootstrap frameworks for targeting multiple device and dimension.
Installed SEO plugins and implement content strategy so that SEO score improved.
It also featured custom widgets that would let the client incorporate advanced elements into the website like the conversion of pages into PDF file.
We also integrated Payment gateway to buy research reports by credit card, debit card, visa, and
e-check.